Marketer. Maker. Storyteller.

I’m Anita Simmons—a marketer, maker, and storyteller sharing personal stories, handmade jewelry, and favorite finds for style, home, and travel. I also help brands find their direction and bring good ideas to life.

Read

Conversations that start with “you won’t believe this” and end with “I thought it was just me.” Love, friendship, and the gap between the life we pictured and how it’s actually going.

Shop

The things I make, the finds I love, and everything I’d tell a friend to buy. Consider this our version of shopping together.

Work

Big ideas and someone who follows through. Bring me your marketing, content, or event project. I’ll bring the experience, attention, and drive to deliver results.

Fun Jewelry. Serious Style.

I’ve always believed a little color goes a long way. Shop my handmade ASIF.SHOP collection for color, personality, and that little something that makes the whole look feel like you.

ASIF.SHOP

ARTICLES

ARTICLES
Holiday Bracelet Gift Guide: How to Stack, Mix & Match, and Stuff Stockings with ASIF.SHOP
Holiday Bracelet Gift Guide: How to Stack, Mix & Match, and Stuff Stockings with ASIF.SHOP

The best gifts are the ones that get worn the moment they’re unwrapped. From a bracelet on every plate at Friendsgiving to matching bestie stacks and stocking stuffers from $12, discover how to stack, mix and match, and gift handmade ASIF bracelets all season long.

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Rich in Memories: Puglia With My Best Friend
Rich in Memories: Puglia With My Best Friend

Travel is expensive, but exploring Italy with your best friend makes you rich in memories. From the ancient beauty of Matera to cooking, cocktails and coastal adventures in Puglia, discover the moments that refreshed our souls, plus practical tips for planning your own Italian escape.

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The Feeling of Fall: What We Wear and How We Make Home Feel
The Feeling of Fall: What We Wear and How We Make Home Feel

Fall is less about reinventing yourself and more about returning to yourself. From rich wardrobe layers and warm colors to soft lighting and thoughtful touches at home, discover simple ways to create a season that feels collected, comfortable and beautifully personal.

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I AM AUNT: Apparently My Entire Personality Is Now an Interior Design Trend
I AM AUNT: Apparently My Entire Personality Is Now an Interior Design Trend

The eccentric aunt aesthetic is having a moment, but for Anita Simmons, it feels a lot more personal. A love letter to collected homes, meaningful art, travel treasures, cozy interiors and becoming exactly who you are.

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