Anita Simmons

Consider this our meet-cute

I'm the ambivert behind this cozy little world of travel, style, home & things I love. Come stay awhile.

ASIF.SHOP

Sedona (stack of 3)

Siena (stack of 3)

Introducing: A Stack I Favor

Before it ever touches ASIF.SHOP, it debuts here.

I'm giving you first access to something new — perfect stacks bundled together and available at a special launch price, exclusively through AnitaSimmons.com. Call it a sneak peek, call it a thank-you for being here from the start. This is the special place before they move to ASIF.SHOP.

Shop these stacks, then discover the rest of the collection on ASIF.SHOP.

FIRST ACCESS

ARTICLES

Rich in Memories: Puglia With My Best Friend

Travel is expensive, but exploring Italy with your best friend makes you rich in memories. From the ancient beauty of Matera to cooking, cocktails and coastal adventures in Puglia, discover the moments that refreshed our souls, plus practical tips for planning your own Italian escape.

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The Feeling of Fall: What We Wear and How We Make Home Feel

Fall is less about reinventing yourself and more about returning to yourself. From rich wardrobe layers and warm colors to soft lighting and thoughtful touches at home, discover simple ways to create a season that feels collected, comfortable and beautifully personal.

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I AM AUNT: Apparently My Entire Personality Is Now an Interior Design Trend

The eccentric aunt aesthetic is having a moment, but for Anita Simmons, it feels a lot more personal. A love letter to collected homes, meaningful art, travel treasures, cozy interiors and becoming exactly who you are.

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I’m Not Starting Over. I’m Starting Differently.

I’ve spent most of my career building brands, marketing cities, producing events and helping other people tell their stories. At some point, I decided I wanted to build something that was mine. And, somewhat unexpectedly, it started with bracelets.

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EXPLORE MY FAVORITE THINGS

Flat lay of women's clothing and accessories, including a brown sweatshirt, checkered skirt, striped sweater, floral skirts, pillows, shoes, bracelets, and soap dispensers.

AMAZON

Panoramic view of Florence, Italy, with the Florence Cathedral's dome in the center, surrounded by historic buildings, green hills, and a partly cloudy sky.

Multiple hands and arms of diverse individuals wearing colorful bracelets and jewelry, stacked together in an exhibit of unity and friendship.

ASIF.SHOP

Close-up of a professional microphone mounted on a stand with a pop filter, against a warm gradient background.

A Special interview from…

Everyone has a story worth sharing. Join me for conversations with interesting people about their passions, experiences and the unexpected turns that shaped their lives. Each interview introduces you to someone worth knowing and a place worth discovering.

COMING SOON